Welcome to The Lower Bridge Blog, where you will find timely, relevant articles on branding, marketing, and communications. The hope for this blog is simple. We want to be known as a go-to source for comprehensive information on most any marketing topic. We have our favorites, and you’ll see several topics likely revolving around those. …
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Pay Attention to the Foundation of Your Business
Did you ever notice that every construction site spends months below ground before any steel or structure rises toward the sky? The Coming Soon signs go up on a site; then it appears that nothing happens, sometimes for months. It’s an illusion of course. The most important work on the project is going on, it’s …
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Every Interaction Every Time
It’s often said your brand is what people say about you when you’re not in the room. At lunch today, that lesson became abundantly clear to my guest and me. The restaurant door swung open and the three men entered continuing their conversation. “…If that fat jackass thinks I’m detailing that car when it’s raining …
Goodbye 2016
Not many will stand up and say they’re going to miss 2016. By many accounts, it was an unusually difficult year, filled with more changes than any of us could imagine would fit in one trip around the sun. Seemingly countless celebrities passed, among them David Bowie (Nikolai Tesla in The Prestige), Alan Rickman (Hans …
Excitement is High for the 2016 NBA Finals – Especially in Cleveland
The Cleveland Cavaliers (57-25) and the Golden State Warriors (73-9) begin their best-of-7 series tonight at Oracle Arena in Oakland. This matchup is what the basketball world wanted. It’s a revenge matchup of last year’s finals foes. It features the two best teams in the National Basketball Association. We have the first Unanimous MVP versus …
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You Have 7 Seconds. Go.
There was a shampoo commercial in the 1980s for Head & Shoulders, which said simply, “You never get a second chance to make a first impression.” The spirit behind that iconic commercial still rings true today. Ignore the fact that Head & Shoulders was selling dandruff shampoo and your company probably isn’t. You, your company, …